* You can reach a large number of people in a more spontaneous way without paying large advertising fees.
* The use of blogs and social and business networking sites can increase traffic to your website from other social media websites. This in turn may increase your Page Rank, resulting in increased traffic from leading search engines.
* Social media complements other marketing strategies such as a paid advertising campaign.
* You can build credibility by participating in relevant forums and responding to questions.
* Social Media sites have information such as user profile data, which can be used to target a specific set of users for advertising.
Social Media Tools with Examples:
1) Wikis (e.g. TWiki, wetpaint, Wikipedia)
2) Business Networking (Linked In, XING, eAcademy)
3) Blogs (e.g. Mashable!, Boing Boing, Dosh Dosh)
4) Social Bookmarking or Tagging (e.g. Digg, Reddit, del.icio.us)
5) Collaborative Tools (e.g. Zimbra, zoho, Google)
6) Social Networking (e.g. Facebook, Myspace, Friendster)
7) Video Sharing (e.g. YouTube, Kyte)
Photo Sharing (e.g. Flickr, zoom, smugmug)
9) Audio Sharing (e.g. Blog Talk Radio, ODEO
* The use of blogs and social and business networking sites can increase traffic to your website from other social media websites. This in turn may increase your Page Rank, resulting in increased traffic from leading search engines.
* Social media complements other marketing strategies such as a paid advertising campaign.
* You can build credibility by participating in relevant forums and responding to questions.
* Social Media sites have information such as user profile data, which can be used to target a specific set of users for advertising.
Social Media Tools with Examples:
1) Wikis (e.g. TWiki, wetpaint, Wikipedia)
2) Business Networking (Linked In, XING, eAcademy)
3) Blogs (e.g. Mashable!, Boing Boing, Dosh Dosh)
4) Social Bookmarking or Tagging (e.g. Digg, Reddit, del.icio.us)
5) Collaborative Tools (e.g. Zimbra, zoho, Google)
6) Social Networking (e.g. Facebook, Myspace, Friendster)
7) Video Sharing (e.g. YouTube, Kyte)
Photo Sharing (e.g. Flickr, zoom, smugmug)
9) Audio Sharing (e.g. Blog Talk Radio, ODEO
